While the main function of Sony’s PSP is a portable video game player, the real success of the device is the unit's multimedia capabilities. Many DVD movies are also making simultaneous UMD releases for the device. Because of this studio support, the Sony PSP is on track to sell 6 million units in North America by year's end. "Sony Computer Entertainment America President and Chief Executive Kaz Hirai told Reuters in October the company's goal is to double its install base by selling between 2.5 million and 3 million additional PSPs in North America by year end."

In October, the PSP reached an estimated 2.5 million units sold in North America. Another 3.5 million is definately a tall order for Sony to sell this holiday season, especially since the price is still a staggering $250.

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