The media blitz has begun for Halo 3, the biggest title Microsoft is pushing this year for the Xbox 360. With the release on September 25 only a few weeks away, logos and artwork are beginning to appear everywhere, from 7-11 to Burger King. Preorders for the new Bungie title have already reached the one million mark, and you can tell Microsoft is excited.

"What we've experienced is nothing short of phenomenal," said Bob McKenzie, senior vice president of merchandising at GameStop Corp. "Halo 3 has eclipsed many previous records and will prove to be one of the must-have items of 2007."

Mountain Dew is launching a limited-edition drink called Game Fuel with extra caffeine and a slightly different flavor, and has been promoting this new product at events like the recent WSVG event in Dallas. Pontiac is giving away 1,000 copies of the game, along with a Halo 3 G6 GXP Street car. With displays popping up at every video game store, and various retailers around the country, Microsoft is comparing the advertising to the levels of a movie. Most movies with this much marketing have a video game tie-in, but luckily for gamers the Halo 3 movies are the tie-in for the game.

View our Halo 3 Image Gallery

Halo 3 Preorders Pass One Million Mark [Xbox.com]